Polders.MediaMeasure carefully.
What do we know, what is missing, and where do credible accounts differ? Make those differences visible before drawing conclusions.
Polders.Media
Measure the water.
Hold the line.
Build inside it.
Polders.Media explores how information is measured, governed and shaped—and what this means for journalism, public trust and democratic decision-making.
Our thinking ↓01 / Our thinking
A healthy information
environment is built.
A polder is not found. It is built through careful measurement, shared responsibility and sustained attention.
We apply that discipline to information. Before shaping a story or making a decision, we need to understand the evidence, the gaps and the differences between credible accounts. We need to know who is responsible for the systems that shape what people see. And we need room for different perspectives. Polders brings these questions together through research, editorial tools and advisory work.
Make responsibility clear.
Who governs the information environment, and who is accountable for its effects? Connect editorial judgement with institutional responsibility.
Build for plurality.
How can journalism and technology support different perspectives and informed judgement? Create the conditions for both.
02 / Research & resources
Explore the thinking
behind Polders.
Research, essays and practical frameworks on information governance, journalism and AI—for those shaping media organisations and public policy.
Position paper · English & Dutch
Governing the Information Environment of the AI-Enabled Newsroom
A framework for boards, publishers and editors-in-chief, connecting AI use with editorial judgement and executive responsibility.
View in the reading room ↗
Essays · English
Five Readings
of the Wheel
Five connected essays on the Information Wheel: citizen capabilities, responsibilities, institutions and the measures of a healthy information environment.
View in the reading room ↗
Benchmark · English & Dutch
International Benchmark 2026
— Executive Edition
Where the Dutch media landscape stands: strengths and vulnerabilities across nine markets and twelve signals.
View in the reading room ↗03 / Ideas in practice
From understanding
to useful instruments.
News Intelligence
Map the coverage landscape before a story is written. Identify the angles already taken, the gaps that remain and where different accounts create an opening for original reporting.
Explore News Intelligence ↗Polders.News
Navigate, shape and create news stories from multiple perspectives, using News Intelligence findings or your own guidelines and input.
Explore Polders.News ↗04 / Advisory & conversation
Bring a question.
Build understanding.
For media executives, boards and policymakers working through questions of information governance, editorial measurement or media policy.
Explore Polders Advisory →